Personal Pride Summer 2023
Love, and Self-Expression
At the heart of 'Personal Parade’ lies the powerful message that everything starts from love for oneself: we recognize that self-love is the key to unlocking happiness and fulfillment in life.
In a world where judgment is often based on appearances and behavior, the campaign boldly declares, You can't evaluate people by their appearance or behavior because you never truly know
The campaign unveils a captivating narrative that questions societal norms: on the surface it looks like that main characters are members of the LGBTQIA+ community, however, if dig deeper, it gets clear that they are straight. This way the ‘Personal Pride’ challenges preconceived notions and defies easy categorization.
As the story unfolds, the viewer is compelled to reconsider the idea of evaluating individuals based solely on appearances, ultimately reinforcing its underlying message of embracing authenticity and the right to self-expression.
We united in the belief that everyone should be happy with themselves and the labels don’t work anymore. 'Personal Parade’ serves as a platform for everyone to inspire people around them to break free from the constraints of judgment and embrace their authenticity. Personal Parade's vibrant and inclusive underwear complements this campaign, designed to celebrate individuality and empower wearers to express themselves.
'Personal Parade’ serves as a platform for everyone to inspire people around them to break free from the constraints of judgment and embrace their authenticity. Personal Parade's vibrant and inclusive underwear complements this campaign, designed to celebrate individuality and empower wearers to express themselves.
Credits:
- Photos: Yasar Turanli
- Style: Julia Zakharova
- Models: Andriy Khylevychand Ege Karanenli
- Line producer: Anastasia Liubenko
- Photographers assists: Caner Yavuz, İlker Donmez