Privacy policy
Last updated: 6 November 2026
Who we are
Personal Parade is operated by PERSONAL PARADE LIMITED, Unit 2A, 17/F., Glenealy Tower, No.1 Glenealy Central, Hong Kong SAR. We are responsible for the personal information we collect through personalparade.com. For privacy questions or requests, email hello@personalparade.com.
Information we collect
When you place an order, create an account, subscribe, request a stock notification or contact us, we collect the information you provide. This can include your name, email, telephone number, billing and delivery addresses, order and return details, preferences and messages. Payment providers process the payment details you enter; we receive the transaction information needed to manage your order.
Our website and connected services also collect device and activity information, including IP address, browser and device details, approximate location, pages and products viewed, cart activity, referral sources and interactions with our emails and advertisements. Sources include your device, Shopify and the service providers described below. Cookies, pixels and similar technologies support this collection. Microsoft Clarity can collect browsing interactions for heatmaps and session recordings.
Information required at checkout is needed to process payment and deliver your order. Marketing subscriptions are optional.
Why we use information
- To process payments, fulfil orders, arrange delivery, manage returns and provide customer support.
- To maintain accounts, send order and delivery updates, and provide notifications you request.
- To keep business records, meet legal obligations and prevent fraud or misuse.
- To understand website performance, improve the shopping experience, measure advertising and personalise content and advertising.
- To send news about Personal Parade products, offers and Star Club activities according to your marketing choices.
Where the GDPR or UK GDPR applies, order fulfilment and related communications rely on performance of a contract; accounting and required disclosures rely on legal obligations. Security, fraud prevention, support and service improvement may rely on legitimate interests, balanced against your rights. Where required, marketing, optional cookies and personalised advertising rely on your consent. You may withdraw consent without affecting earlier lawful processing.
Services and recipients
Shopify hosts our store and supports checkout, accounts, order management and analytics. Klaviyo supports email marketing and customer communications. SendPulse remains connected as an additional email and pop-up service. Connected advertising and measurement services include Meta (Facebook and Instagram), Google and YouTube, TikTok and Snapchat. Microsoft Clarity supports website interaction analysis. Stock notification, customer account, store administration and accounting apps may process relevant information to provide those functions.
Payment providers receive information needed to process payments. Fulfilment partners and carriers, including FedEx, DHL Express or UPS, receive the contact, address and order information needed for delivery and customs processing. Authorised team members and professional advisers may access information needed for their work. We may disclose information where legally required or necessary to establish or protect legal rights.
Shopify Enhanced Services
Shopify Network Intelligence is enabled for this store. Shopify processes information about visits and purchases together with interactions with other merchants and Shopify to provide Enhanced Services, including personalisation, advertising and service improvement. Shopify and other providers may process information in other countries. Read Shopify’s Consumer Privacy Policy and use Shopify’s privacy portal to exercise rights concerning Shopify’s processing.
Marketing, cookies and your choices
You can unsubscribe from promotional emails using the link in the message or email us. This does not stop essential communications about an existing order. Where consent is required, we may use your name, contact details, preferences and shopping activity for direct marketing only with that consent. Withdrawing marketing consent is free.
Necessary cookies support functions such as cart, checkout and security. Other technologies support analytics and advertising. You can manage cookies through your browser, although blocking necessary cookies can affect checkout. To withdraw consent or object to marketing or data sharing, contact hello@personalparade.com. For Shopify’s processing, you can also use the privacy portal above. Unsubscribing from email alone does not disable website tracking.
Sharing identifiers and browsing or purchase activity with advertising providers may be treated as a sale, sharing or targeted advertising under some US state privacy laws, even without a monetary payment. Where applicable, you may opt out of these uses by contacting us. We do not charge for exercising this choice.
International processing and retention
Our business operates across Hong Kong, Türkiye and Ukraine, and our providers operate internationally. Shopify’s configured customer data hosting location for this store is the United States. Processing may also take place in other countries where our team or providers operate. Where legally required, international transfers must use appropriate safeguards, such as recognised contractual protections or adequacy arrangements. Contact us for information about safeguards relevant to your data.
Retention depends on the purpose and applicable obligations. Order and payment records are retained for fulfilment, tax, accounting, returns and legal claims; support records for resolving enquiries and related claims; and marketing records according to your choices and applicable requirements. We may retain limited suppression records to respect an unsubscribe request and records that the law requires us to keep. You can ask about retention or request deletion.
Your rights and complaints
Depending on your location, you may have rights to access, obtain a copy of, correct or delete your information; restrict or object to processing; receive portable data; withdraw consent; and opt out of targeted advertising or certain sharing. You may also have rights concerning significant automated decisions. If an automated fraud or security check affects your order, contact us to request a review.
Email hello@personalparade.com to exercise your rights. We may verify your identity and, where applicable, an authorised agent’s authority. We respond within the period required by applicable law. Some requests are subject to legal exceptions. Where applicable, you may appeal a refusal by replying to our response. Exercising privacy rights will not result in unlawful discrimination.
You can also complain to the privacy authority where you live or work, including an EEA supervisory authority, the UK Information Commissioner or Hong Kong’s Privacy Commissioner for Personal Data, as applicable.
Security, children and updates
No online service can guarantee absolute security. Please protect your account credentials and avoid sending payment card details by email. If you believe a child has provided information without the necessary authorisation, contact us so we can investigate and take appropriate action.
We may update this policy as our services or legal requirements change. The date above identifies the current version. Questions can be sent to hello@personalparade.com or to our Hong Kong address above.
You can change or withdraw your cookie choices at any time through Cookie settings. For advertising data sharing opt-outs, visit Your privacy choices.
